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After graduating from the photography program at the Fashion
Institute of Technology (New York) in the early 1980s, I spent the
following six years apprenticing with commercial photography studios
in the photo district of New York. Perhaps the last two years of
which, I worked almost exclusively with some of the best large format
shooters in New York, and therefore the world. In 1987 I opened
my first studio in New Jersey. Talent, hard work, and dedication
have proved to be a successful combination.
Currently, I operate from a 2700 sq.ft. studio in Montville,
NJ, with a complete kitchen. It's a big post & beam barn, and we
really like it. I shoot mostly digital, with a Phase One H20 studio
digital camera, delivering a 48 megabyte file, or 96 mebabyte in
16 bit color. If the image still needs to be larger, I shoot 4x5
film. I work for advertising agencies and corporations directly.
My forte is still life, although Art Directors that I have a track
record with use me for other specialty areas such as food, people,
industrial and architectural location.
Personally, I am an obsessive perfectionist. People with this
particular distinction are often affectionately referred to as anal.
I Qualify. I approach photography with very intense dedication and
compassion.
I contribute a lot in terms of experience and problem solving.
I have a savvy understanding of what works and a very high taste
level. I understand lighting and composition, and I can recognize
the aesthetic feel and message of a project, therefore contributing
in a more whole sense to the over all success of it.
My hope is that, by visiting this website (which I share with
my wife and illustrator Lori Anzalone) you will get a sense of who
I am. I invite you to call or
with any questions. Even if it's just to tell me what you think
of the web site. I can think of nothing that would please me more
than to shoot your next project.
Sincerely,
Russ Avarella
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